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Lined Up Books

EDUCATION

I earned my AA in General Business and Psychology from Valencia College before transferring to the University of Central Florida, where I am pursuing a BSBA in Marketing with a concentration in Professional Selling.
My academic background combines business strategy, consumer behavior, and sales development, equipping me with a strong foundation in communication, and relationship‑driven selling.
Through coursework and applied learning, I continue to develop analytical, interpersonal, and global business skills that prepare me to succeed in competitive, customer‑focused environments.

Relevant Courses

Professional Selling - MAR3391

Topics

  • Understanding sales terminology, the sales process, and how each stage supports value creation and long‑term customer relationships.

  • Professional sales communications, building a personal brand, and demonstrating professionalism through portfolios, presentations, and role‑play exercises.

  • Familiarizing myself with the sales process through openings, identifying needs, SPIN technique, presentation, FAB technique, answering objections, and closing techniques.

  • Understanding the psychology behind the 4 different social styles and how to adapt communication styles with each: Driver, Analytical, Amiable, Expressive.

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Assignments

  • 3 speed selling roleplays: Delivered live presentations simulating real-world sales meetings. Each role play required strategic planning, persuasive selling, live objection handling, and post-presentation self-evaluation.

  • Memorized presentation on the book "We Need to Talk: How to Have Conversations That Matter by Celeste Headlee".

 

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Creativity and Entrepreneurship - ENT3613

Topics

  • Applied entrepreneurial and consumer behavior frameworks to identify customer problems, define person–problem fit, and develop compelling value propositions.

  • Demonstrated adaptability and sales judgment by navigating ambiguity, incorporating customer and stakeholder feedback, and refining value propositions to improve buyer engagement and conversion.

  • Employed lean venture methods to generate, test, and iterate innovative solutions while managing risk and optimizing limited resources.

  • Utilized design thinking and empathy‑based research to analyze consumer needs, preferences, and behaviors under conditions of uncertainty.

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Assignments

  • Created and presented an investor‑focused pitch deck, articulating problem–solution fit, market opportunity, and milestones to justify further investment.

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Consumer Behavior - MAR3503

Topics

  • Evaluated psychological, social, and cultural influences on consumer attitudes, motivations, and purchasing behavior.

  • ​Analyzed consumer decision-making processes to support product positioning, targeting, and messaging strategies.

  • Applied consumer behavior theories to analyze customer decision-making and inform data-driven marketing strategies.

  • Translated consumer insights into actionable marketing recommendations from a managerial perspective.

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Assignments

  • Collaborated with my team to create a Consumer Behavior Audit for the company Zara. My specific responsibility was product positioning, using analytics to determine primary customer base and needs.​​​​​​​

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Public Relations - PUR4000

Topics

  • Preparing for, responding to, and managing communication during organizational crises, disasters, and problems to protect credibility and public trust. 

  • Understanding the modern corporate environment, defining the core competencies of corporate communications, and reputation management.

  • Evaluating corporate public relations best practices in social media and digital communications, including content strategy, audience engagement, ethical messaging, and platform management, while measuring social media effectiveness through analytics and adapting communication strategies to stay current with emerging digital trends. 

  • Analysis of diverse audiences and stakeholder groups in a global society, emphasizing inclusive communication and cultural sensitivity. Covering the Situational Theory of Publics and Stakeholder Theory.

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My Library

My Library highlights a curated collection of business, leadership, and self‑development books that shape my thinking and approach to growth. These readings reflect my commitment to continuous learning, strategic thinking, and applying proven insights to real‑world challenges.

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How To Win Friends and Influence People by Dale Carnegie

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Grit by Angela Duckworth

Find Your Why by Simon Sinek

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We Need to Talk: How to Have Conversations that Matter by Celeste Headlee

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This book highlights the importance of empathy, active listening, and authentic relationship‑building as fundamental skills for effective communication, leadership, and influence in business.

Grit emphasizes that long‑term success in business and leadership is driven by perseverance and sustained commitment rather than talent alone.

Sinek demonstrates how clearly defining purpose strengthens leadership, aligns teams, and enables more compelling communication in both organizations and personal branding.

Headlee provides practical guidance on listening with intention, reducing distractions and bias, and engaging in respectful, meaningful conversations that build trust and understanding in professional settings.

Select book reports offer insight into my writing skills

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